The Role Of Virgil In Dante Alighieris The Divine Comedy

As Dante is lost and floundering in his beginning moments of the story, a guide named Virgil appears to help.Virgil, a wise older man who’s lived for many years more than Dante, performs a vital function in The Divine Comedy; he leads Dante through hell and purgatory. In Dante Alighieris The Divine Comedy, there are many characters who are important, but Virgil has a key role. He serves as a protector, a knowledgeable guide and a model of human reason and wisdom. Virgil is very protective of Dante and how he feels Dante will react traveling through the different circles of hell. He carefully explains everything that they see or hear. Not only is he protective but he shows great kindness and compassion for Dante in his state of fear. â€Å" So†¦show more content†¦Dante- â€Å" May you weep and wail to all eternity, for I know you hell-dog as filthy as you.†(Canto 33). He even betrays one of the sinners in the ninth circle by promising the sinner that he will dry his face from his tears if the sinner tells him his name and story. Virgil also serves as a model of human reason and wisdom throughout the story. Human reason is a human beings capacity to use logic and make judgments related to knowledge. Virgil does exactly this, he shows Dante the right way. Virgil guides Dante to think the right way about sin and about god. In the beginning of the story, Dante had lost his ways and it is Virgils job as human reason to help him get back on track. Virgil describes how human beings are deserving of praise or for blame. Virgil expresses that he will explain as much as reason will allow him to and Beatrice will have to explain the rest to Dante. He explains to Dante the relationship between free will and love. â€Å" Then just as fire yearns upwards through the air,being formed that it aspires by nature to be in its own element up there; love, which is a spiritual motion fills the trapped soul and it can never rest short of the thing that fills it with devotion.† (Purgatorio Canto 38). Virgil is telling dante that the only way to understand true love is to be free and to be free you must follow the path of God and not sin. Virgil is the best person for the job of guiding Dante through hell and purgatorio. He leadsShow MoreRelatedDantes Voyage Through Hell1490 Words   |  6 PagesThe Inferno was written by Dante Alighieri around 1314 and depicts the poet’s imaginary journey through Hell. Dante spent his life traveling from court to court both lecturing and writing down his experiences. His Divine Comedy – the three-part epic poem consisting of Inferno, Purgatorio, and Paradiso (Hell, Purgatory and Heaven)– is generally regarded as one of the greatest poetic feats ever accomplished. All three parts are incredible literary feats with symbolism so complex and beautiful thatRead MoreThe Inferno : Depiction And Representation Of Women2519 Words   |  11 Pagesthe context of the poem than what they say alone. Dante lived in an era when women did not occupy influential roles in the public realm, and were actually discouraged from engaging in intellectual or philosophical debate. Wome n were not allowed to take part in political discourse nor communicate through the medium of poetry. For the exclusion of women from the historical and literary western canon, Dante’s perception of women in The Divine Comedy can be seen as an underlying framework for furtherRead MoreEssay on Dantes Inferno and Classical Mythology1823 Words   |  8 PagesDante’s descent into Hell in Inferno, the first part of his Divine Comedy, tells of the author’s experiences in Hades as he is guided through the abyss by the Roman author, Virgil. The text is broken into cantos that coincide with the different circles and sub-circles of Hell that Dante and Virgil witness and experience. Inferno is heavily influenced by classic Greek and Roman texts and Dante makes references to a myriad of characters, myths, and legends that take place in Virgil’s Aeneid, Homer’s

Essay about Comparison Contrast - 1033 Words

Essay 2 Scott Momaday’s â€Å"The Way to Rainy Mountain† and Bobbie Ann Mason’s â€Å"Being Country† are two the texts to be compared. Though they share similarities, they too are quite different. They both share similar topics, in that they are two stories of cultures, but written from different perspectives of their cultures. Momaday is from the Kiowas tribe of the plains of Oklahoma, and Mason from a farm in Mayfield, Kentucky. Both exhibit some comparisons, but mostly contrasts throughout their writing. Momaday’s American Indian heritage dates back to the 1880’s when his grandmother was born, where Mason’s dairy farm heritage takes place starting when she was born in 1940. I found both to be stories of each of the author’s lives†¦show more content†¦Momaday shows contentment in his work. Mason, on the other hand, shows more resentment in hers. Bobby Ann Mason begins by describing the simplicity of how her family lives. She begins this writing from when she was eleven years old. Her mom and Granny were very dedicated farm women. They took care of all of the food, clothing and just about anything else needed for them to run a household. As Mason shows, they prove to be very resourceful and are capable of making the most out of what they have available. On a typical day of food preparation by Mason’s mom and Granny, Mason screams â€Å"Can’t y’all talk about anything but food? There was a shocked silence. ‘Well, what else is there†? Granny asked. Granny didn’t question a women’s duties, but I did. I wanted to be somebody, maybe an airline stewardess. Also, I had been listening to the radio. I had notions† (106). She was beginning to develop her independence. Mason thought she would strive to better herself to not have to ‘suffer’ her mother’s fate. She almost seems to be developing anxiety and depression over food, though her family always seems to get by with plenty. â€Å"I think this dependence on nature was at the core of my rebellion. I hated the constant sense of helplessness before vast forces, the continuous threat of failure†¦I especially hated women’s part in the dependence† (106). She talks ofShow MoreRelatedComparison and Contrast1409 Words   |  6 PagesBahman Amani Prepared by: Akbar Akbari Place: IAU Maraghe Date: May 6th 2010 ⠝â€" Definition: To compare is to show how items are alike. To contrast is to show how items are different. Thus comparison and contrast involve pointing out the similarities or differences between two (or more) items. In deciding what to compare or contrast, you will want to make sure that the items share points in common. Thus, the items compared are usually the same kind or class of thing, and in comparingRead MoreComparison and Contrast943 Words   |  4 PagesHaving a reliable source of transportation is convenient when handling everyday errands. Owning a gas operated transportation can benefit a parent, student or business person in prioritizing there lifestyle. However, the economy is on the rise demanding more money in fuel and oil cost. The price of gas could overwhelm any individual in today’s economy. Gas powered cars like Cadillac’s, Lincoln’s, and Buick’s could break your pockets. Fuel efficient vehicles such as the Prius, Honda insight and ChevyRead MoreComparison and Contrast Essay1159 Words   |  5 PagesCOMPARISON AND CONTRAST ESSAY Comparison and Contrast Essay Definition: In this kind of essay, the aim is to show the similarities and differences of two items, two people, two countries, or how something or someone has changed. When comparing two things, we focus more on the similarities though we may mention the differences shortly. When contrasting two things, we point out the differences between them. The most important point to consider while planning a comparison and contrast essay is choosingRead MoreComparison and Contrast Essay686 Words   |  3 PagesComparison and Contrast Essay Children under 5 vs. Dogs as Pets There are many couples that choose to own dogs as pets in lieu of having children. Dogs fill a void in the hearts of many as a small child may. A dog has a lot in common with a small child, except a baby turns into an adult and most of the responsibilities of taking care of a child go out the door with the offspring. Having a dog is like having an infant for 12 to 15 years. A dog and a baby both drool uncontrollably and constantlyRead MoreComparison and Contrast Essay7914 Words   |  32 PagesComparison and Contrast Essay Prepared for the Communication Competencies Center University of Puerto Rico at Humacao Title V Project Anà ­bal Muà ±oz Claudio May 2005 Contents Introduction †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦i General Objective †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ii Specific Objectives †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ii How can you use this module? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...1 Part I. General Knowledge of Essay Structures and Content†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦2 Part II. Writing a Comparison and ContrastRead MoreCOMPARISON AND CONTRAST THE THREE2573 Words   |  11 Pagesï » ¿COMPARISON AND CONTRAST THE THREE MAIN CORE COUNSELLING THEORIES There are three main theories of counselling: Person Centred Counselling, C. Rogers, Cognitive Behavioural Therapy, A Beck and Psychodynamic, S. Freud. These theories work well on their own but there are commonalities and differences between them. This essay will compare and contrast the three theories There is concept of the person within the three schools. Rogers’ hypothesis was that everybody has the resource within themRead MoreComparison Contrast Essay1373 Words   |  6 PagesIn society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simplyRead MoreComparison and Contrast Essay745 Words   |  3 Pagesand â€Å"The Third Wish† by Joan Aiken both illustrate this theme. They demonstrate this by granting the main character three wishes, but with each wish that is granted, brings undesirable consequences. The main idea of this essay i s to compare and contrast â€Å"The Monkey’s Paw† and â€Å"The Third Wish.† Although the â€Å"The Monkey’s Paw† and â€Å"The Third Wish† are both fantasies and have similar themes, they have different main characters, wishes, and resolutions. â€Å"A good story, whether it is true, made-upRead MoreCompare How Robert Frost and Wilfred Owen Communicate the Theme of Loss in ‘Out, Out-’ and â€Å"Disabled†.1650 Words   |  7 Pagescaptivate their audience’s attention, and also a certain degree of sympathy for the protagonists’ misfortune. They do this successfully, with the use of common literary techniques and linguistic skills, such as simile, metaphor, personification, contrast, and many more literary devices, which range from obvious to very subtle. â€Å"Out, Out-†, written by American poet Robert Frost, is a very dark, death-related poem, which revolves around a boy, who experiences an accident which causes him to loseRead MoreComparison and Contrast of Forecast Methods1585 Words   |  7 PagesComparison and Contrast of Forecast Methods MGT 554 Operations Management University of Phoenix Professor Leonard Enger May 1, 2006 TABLE OF CONTENT Cover PageÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….1 Table of ContentsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...2 Seasonal ForecastingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..3 Delphi MethodÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…4 Technological MethodÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…5 Time-series forecastingÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...6 Company Forecasting MethodsÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..7 ConclusionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..8 References

Business Computerization Essay Example For Students

Business Computerization Essay The word ubiquitous means ever present or occurring everywhere. This term couldbe used to describe the use of the computer in the business. The businessworlds benefit alone is enough to make a head spin. Every time a person goesto the grocery store, the bank, the local ATM, or even the neighborhood gym thebenefit by the use of computers in modern society is unforeseen by mostcivilians. Many fields in business depend on the convenience, speed, accuracy,and reliability that computers have become known for. However all companiessmall and large benefit from the use of computers. First a company must researchthe impact computers will have on keeping track of there accounts. Then theymust choose the correct hardware and software to best suit their particularneeds, while at the same time making themselves familiar with the newenhancements that increase productivity. Finally, the company must allow timefor installation and training. When evaluating the need for a computerizedsystem in a comp any one will also need to forecast the future demands of thecompany. After all to survive in the business world one must anticipate thefuture and not react to the past. How does one know when it is time to make thecritical transition? It is when management finds itself unable to keep track ofits business? Which products are profitable? Which are not? Which customers payon time? Which are delinquent? Having easy access to this data is essential torunning a healthy and competitive business. When the company has grown enoughthat management no longer has access to the data used to make informeddecisions, then it is time to switch to a computerized data management system. These computerized data management systems are often called information systems. The company now has two choices. It can either hire a professional consultingfirm to help select and install the computer system, or venture out on its ownto make these important decisions. Adequate planning is the most important stepin assuring the successful use of computer technology. Most companies would bebetter off seeking the aid of a consulting firm. They are better informed on thedifferent types of hardware and software that would best suit the computingneeds. An outside firm is a better choice because they are less likely to make acostly mistake when choosing the new system. Another benefit to using aconsulting firm would be there help in setting-up the procedures for using thenew computer system and the necessary training to implement those procedures. Once the company has decided that they will benefit from computer enhancementsit is then a matter of choosing which software and hardware at would be mostuseful. Software is just another name for the programming that computers run on. It is the language that tells computers what to do. When choosing software it isimportant to, make sure to select the right number and combination of softwaremodules to meet a companys needs. The objective is to come up with anintegrated system by selecting the modules important to the company. Here is anexample of an integrated system. Say your employee sends a bill to customer. With manual systems one would have to post it three times to the sales journal,to a customer receivable account and to the general ledger. But with anintegrated computer system one entry and the data will be posted automaticallyto all the appropriate files. There is an alternative to buying packagedsoftware. A Company can have a custom program written. Custom programs are veryexpensive. Costing, up to $25,000 more, depending on the number of modules onewill buy. They are generally uneconomical and unnecessary. In most cases peopleare able to purchase pre-packaged software at a fraction of the cost of customsoftware. The software will then be able to handle up to 80% of the needs. Priceis not the only consideration. Before one buys, find out what comes in asoftware package. Read the manuals and determine if the features satisfyeverything that the company requires. A good word to describe computers is everchanging. One should always be on the lookout for new computer technology tohelp the company. Very often the company can increase productivity with just afew enhancements. For example, multilingual programs have grown important overthe years. As trade barriers in the world crumble and new opportunities continueto grow. Mid-sized and even small businesses expand their market beyond U.S. .udb6240a2acae6c3c57b7b3a4e9bc2b8c , .udb6240a2acae6c3c57b7b3a4e9bc2b8c .postImageUrl , .udb6240a2acae6c3c57b7b3a4e9bc2b8c .centered-text-area { min-height: 80px; position: relative; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c , .udb6240a2acae6c3c57b7b3a4e9bc2b8c:hover , .udb6240a2acae6c3c57b7b3a4e9bc2b8c:visited , .udb6240a2acae6c3c57b7b3a4e9bc2b8c:active { border:0!important; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .clearfix:after { content: ""; display: table; clear: both; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c:active , .udb6240a2acae6c3c57b7b3a4e9bc2b8c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .centered-text-area { width: 100%; position: relative ; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c:hover .ctaButton { background-color: #34495E!important; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c .udb6240a2acae6c3c57b7b3a4e9bc2b8c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .udb6240a2acae6c3c57b7b3a4e9bc2b8c:after { content: ""; display: block; clear: both; } READ: THE EVOLUTION OF THE US WHEAT INDUSTRY Essayboarders; they are then faced with using multilingual computer systems. Thebasic tools that do these jobs constitute a unique class of software especiallydesigned for the international arena. Technology does not have to be new inorder to be useful. The need for it is what is important to the company. So donot over look anything when searching for new tools. The next step is selectingthe appropriate hardware to handle the computing needs. Hardware comprises allthe physical items that allow a computer to run programs, such as a printer, amonitor, a mouse, a keyboard, and a modem among other things. The memory whereinformation is st ored on a computer is also considered hardware. When choosingthe proper hardware one should not base all the decisions on price alone. Compare several vendors, selecting the one with the best combination of service,training, and warranties. The company will start to rely on the computers, somake certain that it can get serviced. Try and look for a vendor with a strongservice outlet near the company. Also steer clear of systems that have justentered the market, considering the high mortality rate in the computerindustry. The company may not be around when it comes time to get service. Thereare many things to consider when purchasing hardware as well as software, so besure to give proper consideration to using a consulting firm. They could end-upsaving money. When the company finally makes the decision to computerize and hasselected the suitable hardware and software. The company must then allow anappropriate amount of time to install the system and also train their employees. The new system may take several months before it is thoroughly up and running,so be patient. When training employees, they can sometimes be hesitant towardcomputerization. So extend assurances that the computer is a tool to help them,not to replace them. The rule of thumb, as with anything, is to be patient. Thiswhole process of computerizing may at first leave a person totally confused. Onemust remember that being confused is only a part of success. Make sure it istime to change from a manual system. These new changes may only confuse peoplewith a new system. Second, make informed choices when choosing hardware andsoftware. Perhaps a consulting firm would be the smart way to go. Also rememberto keep track of new technology, it will make a company more productive. Finally, allow plenty time for installing and training. Taking time may helpprevent costly delays. The most important thing to remember is taking time andmaking informed decisions.

What You Need to Know About Googles Mobile Algorithm Update

Google’s much-publicized #Mobilegeddon or #Mobilepocalypse algorithm update caused a big stir in the digital marketing world when it was first released in April 2015. The aim was to improve the browsing and search experience for the increasing numbers of mobile users who had, by that point, surpassed desktop users when it came to ecommerce searches. The change resulted in mobile-friendly pages receiving a boost in search rankings done by mobile users but it only applied to individual pages rather than entire websites. This past March, Google announced that it would be doubling-down on its efforts to â€Å"make the web more mobile friendly.† The now fully implemented algorithm change will now be boosting the search rankings of mobile-friendly websites across all devices. Furthermore, entire websites will now be evaluated, page-by-page. So this means that sites that are still not optimized for mobile use will be penalized with a lower search rank. Recap of the key differences between the 2015 and 2016 updates 2015 Update Some websites saw a change in mobile traffic Search result changes applied to mobile users only Individual pages were evaluated on mobile-friendliness 2016 Update Websites may see a change in traffic from all devices Search result changes will apply to users of all devices Entire websites will be evaluated on mobile-friendliness What to do Test your website If you’ve already made your website mobile-friendly, you’re probably fine. But if your website requires mobile users to zoom in and out in order to read content, your site is not mobile-friendly. Google has a page that will test websites for mobile-friendliness. If you don’t pass, look into getting a mobile-friendly website as soon as possible. Update to a mobile site If you’re not using content management systems for your website, you may need to hire a developer to build a mobile version for your website. Google recommends opting for a responsive web design rather than a separate mobile website. Additionally, a responsive design will allow for your URLs and HTML to remain the same. Ensure the content itself is mobile-friendly Having a mobile-friendly user interface is the first step. It is also important to have mobile-friendly content. Common mobile mistakes that some websites make include: Unplayable content: Flash objects and some embedded video sources are not supported on all devices. Interstitials and pop-ups: Interstitials are pages that are displayed before or after the expected content page. This can include advertisements and age confirmations pages. Proceeding past these pages can be difficult for mobile users. The same can be applied to pop-ups. Broken links and redirects: If your mobile site utilizes separate mobile URLs, be sure to test your links to ensure they all work when browsing in mobile. Slow loading pages: Slow loading pages can be frustrating to users and can cut into their monthly data usage. Mobile is here to stay Mobile traffic will continue to grow. Add to this Google’s algorithm updates and it’s clear that all websites need to be optimized for mobile to be successful. But remember that even when you’ve made all the necessary changes for this update, you can’t let up. You have to keep creating excellent content to continue to attract customers and maintain or improve your search ranking.